AXX: Elder's acquisition of Delta Agribusiness not opposed
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Released
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MEDIA RELEASE
9 Oct 2025
Elder’s acquisition of Delta Agribusiness not opposed, subject to divestments
The ACCC will not oppose Elders Limited’s (ASX: ELD) proposed acquisition of Delta
Agribusiness after accepting a court-enforceable undertaking that commits Elders to divest
six Delta stores in Western Australia.
Elders and Delta both supply rural merchandise such as agricultural chemicals, seed,
fertiliser, animal health products and related services, such as agronomy services, through
their retail networks. Both companies also supply rural merchandise at the wholesale level.
“Our review closely considered the likely effect of the proposed acquisition on competition in
each local area where both Elders and Delta have a retail store, taking into account the
specifics of each local area,” ACCC Deputy Chair Mick Keogh said.
“We examined the strength of competing retailers, the particular geographic features and
size and type of farms, among other factors. We also engaged with a range of stakeholders
including farmers, competing retailers, wholesale suppliers, buying groups and industry
bodies as part of our review.”
“The nature of competition in the retail supply of rural merchandise is more localised than is
the case in other retail sectors, partly due to the differences in farming in different local
areas, and the importance of local relationships,” Mr Keogh said.
“Following an in-depth review, we were concerned that the proposed acquisition would be
likely to substantially lessen competition in several local areas in Western Australia.”
To address these concerns, Elders has undertaken to divest six Delta stores in Western
Australia, and the ACCC has accepted their undertaking.
The ACCC considered, and has approved, Independent Rural Pty Ltd as the purchaser for
Delta stores in Dalwallinu and Kalannie, and E. E. Muir & Sons Pty Limited (Muirs) as the
purchaser for Delta stores in Albany, Hyden, Manypeaks and Wellstead.
“The ACCC considers that the undertaking provided by Elders addresses the competition
concerns that would otherwise arise from the proposed acquisition. Independent Rural’s and
Muirs’ acquisition of Delta stores in each of these local areas will create a strong,
independent and viable long-term competitor to Elders in those six areas,” Mr Keogh said.
The ACCC concluded that the proposed acquisition is unlikely to substantially lessen
competition in the retail supply of rural merchandise in other local areas where both Elders
and Delta own retail stores.
In its Statement of Issues, the ACCC also identified potential competition concerns in the
retail supply of rural merchandise at a broader regional, state or national level, and in the
wholesale supply of rural merchandise in Western Australia.
Having reviewed additional information and engaged in further market inquiries, the ACCC
considers that the proposed acquisition is unlikely to substantially lessen competition in the
retail supply of rural merchandise at a broader regional, state or national level, or in the
wholesale supply of rural merchandise in Western Australia.
“Ultimately, the ACCC did not consider that the proposed acquisition was likely to
substantially lessen competition in any relevant market with the undertaking provided by
Elders,” Mr Keogh said.
Further information, including the undertaking accepted by the ACCC, can be found on the
ACCC’s public register at Elders Limited – Delta Agribusiness.
Notes to Editor
‘Agronomy services’ refer to advice provided to farmers by qualified individuals known as
agronomists with specialised knowledge in soil and plant sciences. It encompasses a range
of advice and services aimed at optimising crop production and farm management.
Rural merchandise is an umbrella term for agricultural products purchased by farmers as
inputs into operating a farm and includes agricultural chemicals, seed, fertiliser, animal
health products and other miscellaneous merchandise. Some rural merchandise stores also
offer agronomic advice.
Background
Elders is an Australian agribusiness. It supplies rural merchandise through its 245 Elders-
owned retail stores across the country and also supplies independent stores via its national
wholesale business, Australian Independent Rural Retailers (AIRR). Elders also provides
agronomic services, livestock and wool agency, real estate, financial, and feed and
processing services across Australia.
Delta is an Australian retail supplier of a range of rural merchandise products and related
services. Delta operates 64 retail stores, primarily in regional areas of New South Wales,
Victoria, South Australia and Western Australia, and also operates a wholesale business
(Delta WA) in Western Australia. Delta also provides agronomic services, livestock agency,
grain marketing, real estate and financial services.
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